Who is your customer? How to find it out

Examples of good target audience definition

“You don’t understand the problem you’re solving until you realize who you are solving it for.”

How to identify your customer

Q: WHO IS THE IDEAL CUSTOMER?

Q: HOW OFTEN DO THEY HAVE A PROBLEM?

Q: HOW INTENSE IS THE PROBLEM?

Q: WHO IS GETTING THE MOST VALUE OUT OF THE PRODUCT?

Q: ARE THEY WILLING TO PAY?

Q: WHICH CUSTOMERS SHOULD YOU GO FIRST?

Summarizing

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